Sunday, May 11, 2025

Music Video Test

 

Here is my short test I quickly put together in two days as a proof of concept for my vision of what I want my music video to be.

Filming


To get the test video done quickly, I decided on the day of filming that I wanted to record and edit it as the weather was very bright and sunny, which allows for greater colour and detail in the footage as cameras, especially an iPhone camera like I was using, achieve greater picture quality in higher levels of light.
As the decision to film was very impromptu, I messaged my friends only hours before I was planning to capture the footage. I asked Theo first and he said yes, creating his outfit from the prompt I gave him of 'the most 2000s boyband look possible'. Afterwards, I messaged my friend Gabriel asking if he could also come at the same time as Theo and replicate the look that he had created. Finally, I asked my friend Jack if he could also join us as the video would look better with a trio rather than a duo, to which he agreed although stating that he'd have to leave early as he had already arranged plans. In my final video I will arrange beforehand the days when everyone is available to film to avoid this issue.

Once all three of my friends had arrived I gave Jack an MTV cap and Snoop Dogg t-shirt to wear as his outfit wasn't appropriate for the effect we were trying to create and we headed out to film. Even just as we'd left my house I saw the opportunity to record my friends walking in slow motion as candid footage that is regularly seen in similar music videos. We walked down to the cliffs just below cliff parade and recorded most of our footage there, recording along with the progression of the song. When I record the full video I will organise which parts are being shot when as this was quite difficult trying to get everyone to move from place to place rather than shooting all parts at once.
After I recorded a few group shots Jack unfortunately had to leave resulting in him not appearing much in the video. After he'd left however, I could focus more on Gabriel and Theo directing them to do certain actions and movements to the song. Gabriel, being interested in drama and theatre, naturally picked up on my instructions following my choreography I was making up on the spot. Theo on the other hand, was initially embarrassed to be dancing around on his own resulting in a slightly low effort performance. However, I don't think it distracts from the overall product too greatly. As we were filming, they were coming up with intertextual links we could record to place in the test as you will see in the video.

In the end we filmed for a total of 1hr 45m, beginning at 12:27 and finishing the final shot at 14:12. By the end we were all quite tired of filming but wanted to have a swim as we were so close to the water and it was very sunny, that was a bad decision as it was very windy by the time we got down there and the water was so cold it hurt.


Conventions

  • Candid footage spliced inbetween shots of lip syncing to give the characters personality and break up the video making it more interesting


  • Group shots showing all members
  • Medium shot- waist above
  • Wide shot showing full body of group and their surroundings




  • Lip Syncing to the lyrics of the song
  • Close-up and medium close-up shot
  • Direct address to camera, addressing audience as if singing to them (Attention, Interest)





  • Walking is a common trope of music videos, it can represent the journey that the artist is going through and they're attitude of wanting to walk away from a difficult situation




  • Slow Motion shots periodically inserted between clips
  • It enhances visual impact and creates emotional resonance
  • It can also convey a sense of drama
  • Jump cuts used to break up a single continuous shot
  • Cuts are made on the beats of the music


  • Choreography matching lyrics of music- Andrew Goodwin
  • "Two worlds..."- hand positioned to show two fingers
  • "...apart."- arms move apart from the middle to visually show a distance growing
  • "Can't reach to..."- subject physically reaches out towards camera
  • "...your heart"- hand gesture in the shape of heart, pulses towards camera like the beat of a real heart





Intertextuality




  • Snoop Dogg t-shirt. Tha Doggfather album released in 1996, the cover in itself is an intertextual reference to The Godfather
  • MTV cap. MTV (Music Television) was known as a channel to see the latest popular music videos. It was very popular in the 1980s-early 90s


  • Reference to the well-known cover of Abbey Road (1969), the Beatles' eleventh studio album



  • Shot of Gabriel looking around confused, reference to Pulp Fiction (1994) where John Travolta's character Vincent Vega is looking around confused. This specific moment is well known with modern audiences due to it's popularity online as a meme template


  • Iconic Titanic (1997) pose recreated
  • Associated with romance and heartbreak due to the sad ending of the characters Jack and Rose's affair





Editing







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